Amazon Advertising Optimization and Product Growth Strategy in the Age of High Traffic Costs
In 2026, Amazon’s advertising ecosystem has fundamentally shifted. With average CPC in the US marketplace reaching $1.15–$1.25 and rising 14% year-over-year, organic visibility without paid support has become nearly impossible in every major product category. For cross-border e-commerce brands, the challenge is no longer “whether to advertise” but “how to translate ad data into sustainable […]